Our Leadership Team
Jay’s core expertise is business development, mainly in strategic positioning and emotional branding for companies needing a fresh, outside perspective to revitalize their brands. He’s led marketing for Newsweek, Seagram’s, Church & Dwight and many others. Colby College BA, Dartmouth (Tuck) MBA.
George co-founded Strategic Insights and manages our proprietary intelligence software tool, Insight Mapping™. He has over 25 years of executive and consulting expertise and formerly headed strategy and finance for First Chicago and operations initiatives at Republic New York Corporation. Yale BA, Wharton MBA.
Patrick consults with numerous firms to improve their marketing process and go-to-market strategies. He spent over 30 years as a global advertising executive and business builder at BBDO, McCann Erickson and Young & Rubicam. Boston College BA, NYU MBA.
Tim runs The Knowledge Agency® (TKA), a management research and consulting firm he founded. He is the developer of I-TRACK™, a brand intelligence program installed at major CPG and pharma companies, and the Brand Equity @ Risk™ (BE@R) valuation model. Yale BA, Yale MBA.