Calculated Risk: A Driver of Corporate Growth

"...A tyranny of metrics is driving a management ethos that administers -- rather than builds -- profit. While metrics-driven efficiency is a necessary component in driving the evolution of business success, a single-minded focus on this driver contributes to a corporate management that derives profit through the extraction of already established company and brand value, rather than through product and marketing innovation that typically drives new growth.  Risk can't be wholly avoided; even avoiding risk entails risk..."

 

Excerpted from “Calculated Risk: A Driver of Corporate Growth"  by Patrick Marrinan and James Harn, published in Media Village, June 28, 2018.  Read the full article here