Brand Safety: A formerly prerequisite requirement is now being positioned as a “premium priced” offering.
“The irony of a company that faced an advertiser revolt over compromised ad placements and was essentially shamed into making changes is now raising prices as a result of those changes is likely not lost on buyers...”
Education Sector: The High Cost of Brand Risk at Michigan State University.
University President Lou Anna Simon resigns, following the sexual assault conviction of former MSU employee Dr. Larry Nassar. It’s alleged that MSU did nothing to stop Nassar, despite complaints dating back many years.
Managing socio-economic-political marketing risk from the executive suite.
How a progressive CEO tries to balance the different pressures of ideological diversity in a leading fast food enterprise.