Socio-economic marketing and brand risk - selected weekly updates

Snapchat stock down 4% after Rihanna criticizes the firm for running an insensitive ad and for making light of domestic violence.   

“Snapchat users noticed an ad that asked whether they would rather “slap Rihanna” or “punch Chris Brown.” On Thursday, the pop star took to Instagram, a direct competitor for Snapchat, to criticize the ad for making light of domestic violence. Stock prices for Snap Inc., the parent company of Snapchat, sank by 4 percent…”

Rihanna protests Snapchat ad. The New York Times. March 15, 2018

Venture capital firms are now disclosing their sexual harassment policies – an industry first.   

 “A group of venture capital firms are publicizing their sexual harassment policies, some for the first time, as part of a new directory co-led by one of the women who publicly accused a VC of harassment.…”

 Venture firms now disclosing harassment policies. Recode. March 8, 2018

 Facebook stock crashes over 10% after data-mining fiasco is mismanaged and FTC intervenes.

 “The U.S. Federal Trade Commission is probing whether Facebook violated terms of a 2011 consent decree over its handing of user data that was transferred to Cambridge Analytica without their knowledge, according to a person familiar with the matter. The commission will be sending a letter to the company, according to second person with knowledge of the matter...”

FTC now probing Facebook over use of personal data. Bloomberg News. March 20, 2018

“Buycotts” are overtaking “boycotts” among consumer activists.

 “…New research…suggests the tactic of “buycotting” is gaining steam – and may overtake boycotts as the most prevalent way consumers vote with their dollars...”

 Buycotts versus boycotts. The Denver Post. March 1, 2018