Socio-economic marketing and brand risk - selected weekly updates

More brand risk trouble at Nike: “Head of Diversity” abruptly leaves during review of corporate culture.

“An official at Nike Inc. in charge of overseeing diversity and inclusion efforts has left the sportswear giant, bringing fresh upheaval to a company already grappling with misconduct among its executives…the company has said it’s reviewing how it deals with complaints and is designing new management training. It will also increase funding for internal diversity networks and expand anti-bias education…”

Nike's Head of Diversity Leaves.  Bloomberg News. April 16, 2018

 

Media-Centric “Brand Safety” is Catching On at Ad Agencies; the “brand safety officer” is the new, most important role…

“Clients are demanding their ads not show up in seedy places, so agencies are increasingly looking to hire chief brand-safety officers to act as point people for the fight against bad ad placements…”

Brand Safety Officer - The New Most Important Role.  Digiday. April 11, 2018

 

 Facebook is not as “Socially Responsible” as many investors believed.  

“A company that enabled the manipulation of data from up to 87 million people couldn't possibly be considered responsible, could it?  That's what many who planted their money with ethical investments holding the tech company Facebook might have thought as its CEO Mark Zuckerberg testified before Congress … on privacy and the Cambridge Analytica scandal.…”

SRI Funds Get a Black Eye with Facebook.  CNBC. April 13, 2018

 

Starbucks will close 8000 company stores for an afternoon of racial bias training.

Starbucks is closing thousands of stores across the U.S. on the afternoon of May 29 to conduct "racial-bias education geared toward preventing discrimination in our stores," the company said in a statement.  The coffee shop chain has been criticized and protested against after two black men were arrested last week at a Starbucks in Philadelphia, where they were quietly waiting to meet someone. …”

Starbucks Closing 8,000 Stores for Racial Bias Education. NPR. April 17, 2018