Socio-economic marketing and brand risk - selected weekly updates

The National Rifle Association and the State of New York are going to court over “blacklisting” claims, as a new front in an escalating Second Amendment war opens up.

"Cuomo, NYDFS and its superintendent, Maria Vullo, whom the NRA also named as a defendant, engaged in a “campaign of selective prosecution, backroom exhortations, and public threats” to coerce banks and insurance companies to withhold services from the NRA, the group said in the suit. The suit also cites an April letter issued by NYDFS to heads of banks and insurance companies doing business in New York encouraging them to manage “reputational risk” posed by dealings with “gun promotion organizations.”…”

NRA sues NYS Gov. Cuomo over blacklisting. Reuters. May 11, 2018


Cisco pulls all ads from You Tube citing “brand safety” concerns.

"At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards…Sensitive issues in the media do sometimes spread faster than the media platforms' algorithms can update, leading to what can be a brand-tarnishing experience…"

 Cisco pulls ads from Google's You Tube. CBS News. May 11, 2018


Both AT&T and Novartis apologize for hiring President Trump’s personal attorney for lobbying purposes.

"There is no other way to say it — AT&T hiring Michael Cohen as a political consultant was a big mistake," AT&T CEO Randall Stephenson told employees Friday.  Similarly, Novartis CEO Vasant Narasimhan wrote in a Thursday email: “We made a mistake in entering into this engagement and, as a consequence, are being criticized by a world that expects more from us.”

AT&T and Novartis apologize for Cohen decision. Politico. May 10, 2018


Gap apologizes and pulls t-shirt depicting map of China omitting Taiwan – a geo-political faux-pas which angered the Chinese government and consumers.

“The apology was triggered by complaints from consumers reacting to pictures of a Gap-branded T-shirt posted on Chinese social media network Weibo. Users pointed out that a map printed on the shirt omitted territories claimed by China, including parts of southern Tibet, Taiwan and the South China Sea…”

 Gap is the latest multinational apologizing to China. Bloomberg. May 15, 2018