Socio-economic marketing and brand risk - selected weekly updates

#MeToo ensnares more than 400 high-profile people during the past 6 months – and nearly half of them have left their jobs.

“Among 417 people accused, 193 were fired or left their jobs. Another 122 have been put on leave, suspended or are facing investigations since December 2016. For about 69 people, there were no repercussions. In recent months, the rate of accusations has been slowing but the percentage of people being fired has increased…”

The #MeToo Movement is changing corporate America.  Bloomberg. June 25, 2018


Serial offender H&M returns to the brand risk headlines: H&M workers wage street protest to demand better pay, better hours, and better benefits. 

“About 100 H&M employees demonstrated outside its Herald Square flagship store Wednesday seeking guaranteed hours for part-timers, a 50-cent-an-hour raise for staffers who’ve been with the fast-fashion retailer for more than three years, and more time between shifts for workers who both close and open stores.…”

H&M workers protest wages, benefits and may seek union representation.  The NY Daily News. June 27, 2018


Socio-economic “alignment risk” is now being taken seriously by institutional investors.

"Institutional investors are beginning to ask more questions about sexual harassment incidents and settlements at their underlying asset managers, and brand name managers are taking swift action – including termination – against employees who have shown a history of poor behavior, according to Andrew Borowiec, Executive Director of the Investment Management Due Diligence Association (IMDDA).…”

IMDDA inaugural survey shows new due diligence concerns. PR Newswire. June 27, 2018


Influential software engineers in Google’s cloud division surprised their superiors by refusing to work on a cutting-edge security feature…and Google lost the government contract.

“(Google Cloud Chief) Diane Greene and other Google executives will have to persuade employees it’s possible to bid for government contracts without violating Google’s new ethical standards. After pledging not to renew the Project Maven contract, which involves using artificial intelligence to analyze drone footage, the company issued a set of AI principles this month that prohibit weapons work. …”

 Google engineers refused to build security tool to win military contracts.  Bloomberg.  June 21, 2018