Socio-economic marketing and brand risk - selected weekly updates

For the past week, MSA identified 34 brand risk events with our monitoring technology.  These brand risk events included an array of diverse firms, from very large, well-known publicly traded corporations to mid-sized, private firms.  Below, we’ve selected some representative brand risk event press reports to help you stay current and informed.  MSA’s weekly risk event summary is available on a subscription basis.  Contact us for more information.


After being attacked on social media for supporting anti-LGBTQ organizations, Chick-fil-A responded.  The company showed that the Chick-fil-A Foundation supports a diverse array of youth sports and educational programs nationwide.

“Chick-fil-A’s politics re-emerged in the public eye on June 9 when Twitter CEO Jack Dorsey promoted his mobile payment service, Square, by showing he ate at Chick-fil-A, only to be pummeled on social media for supporting the company during Pride Month. He later apologized, which caused an avalanche of anger from the other side of the socio-political aisle. Three days later, a Huffington Post writer called for a boycott of the chicken chain.…”

Chick-fil-A Confronts Controversy. Biz Women. July 12, 2018


Facebook is now under investigation for delayed SEC disclosure timing. Have investors received adequate and timely warnings about data breaches and operational challenges? 

“The SEC is investigating whether Facebook gave adequate warnings to its investors about data leaks like the one central to the Cambridge Analytica scandal, The Wall Street Journal reports..…”

WSJ: SEC probing Facebook on timing of data-leak disclosures. Seeking Alpha. July 12, 2018


A Wall Street banker was fired for inappropriate behavior with an intern – but sexual harassment had nothing to do with it.   New workplace behavior rules are re-making corporate America.

"The dismissal of a single banker at a single bank might seem inconsequential in this #MeToo era. Yet Mr. Dexter's rise and fall encapsulates the new realities in an industry that has long celebrated big egos and chest-thumping bravado. It shows how a complaint about one incident is increasingly likely to set off a broader investigation and unearth others, upending a career…”

A Credit Suisse banker, an intern and a reckoning for Wall Street culture.  Financial Review. July 12, 2018


A line of “The Handmaid’s Tale” wines, inspired by the Hulu television series, has been cancelled after launching (and then recalling) offensive advertising, in a brand execution fiasco.

“On June 10, People announced that Lot18 would release a line of The Handmaid’s Tale-inspired wines — that is, a line inspired by a show about a totalitarian government built on the oppression, ceremonial rape, and abuse of women…”

 The Handmaid's Tale wine cancelled within 24 hours.  Vox. July 11, 2018