Socio-economic marketing and brand risk - selected weekly updates

For the past week, MSA monitoring identified 38 discrete brand risk events.  These brand risk events impacted an array of diverse firms -- from well-known, publicly traded corporations to mid-sized, private firms.  Below we’ve selected some representative brand risk event press reports to help you stay current and informed.  Contact us for more information about our service offerings.

 

In the midst of “re-launching” their brand and firm after years of scandal, fines and lawsuits, Wells Fargo still has a way to go to set things right.

“Friday afternoon (8/3/18), when no one was supposed to pay attention, Wells Fargo filed its 10-Q quarterly report with the SEC. It’s under “Note 13: Legal Actions,” which starts on page 122 and drags on for four small-print pages. “Note 13” contains Wells Fargo’s long rap sheet of disclosed ongoing government investigations and law suits in alphabetical order. The new item is on page 123:  Various unnamed government agencies – it didn’t disclose how many agencies or which agencies – are probing a new matter related to how the bank does business, this time its use of low-income housing tax credits (LIHTC), which is a multi-billion-dollar business for Wells Fargo…”

Wells Fargo - new investigation on low income tax credits. Wolf Street. August 6, 2018

 

Due Diligence and Brand Risk: Introducing the “Weinstein Clause.” 

“Advisers are adding guarantees to certain merger agreements in light of the sexual misconduct scandals that have enveloped the producer Harvey Weinstein and other high-profile businessmen -- ones that legally vouch for the behavior of a company’s leadership.  The development is a concrete example of how business is trying to adapt to the #MeToo era, at least in terms of legal liability…”

Weinstein Clause creeps into deals as wary buyers seek cover.  Bloomberg News. August 1, 2018

 

Some brands have evolved a political identity – and that comes with attendant risk.

"There is very little commonality between consumers from different ideological beliefs over what type of news, information and even entertainment they like to consume in comparison to the types of places they like to buy food or shop…”

Axios Media Trends.  Axios. August 7, 2018.

 

Brand Safety issues continue to plague digital advertisers – this time Kingsford BBQ Briquets and the City of Miami are victimized. 

“They say a picture is worth a thousand words. But when it appears adjacent to the wrong editorial content, it can cost millions.  Consider the real-world ad placements depicted here. The one on the left shows a banner ad for Kingsford’s BBQ briquettes running on top of a home page featuring a story about a Detroit couple going to prison for “grilling” a toddler…”

Brand Safety issues and RTB House's solution. Media Post. August 6, 2018