Social activism brand and marketing risk - selected weekly updates

For the past week, MSA monitoring identified 47 discrete brand risk events.  These brand risk events impacted an array of diverse firms -- from well-known, publicly traded corporations to mid-sized, private firms.  Below we’ve selected some representative brand risk event press reports to help you stay current and informed.  Contact us for more information about our service offerings.


LEVI STRAUSS jumps into gun debate calling for stricter gun control laws. 

Levi Strauss joins Dick's Sporting Goods, Walmart and Kroger Co. who previously waded into the issue following the school shooting in February at Parkland, Florida. Their responses were met with praise by gun control advocates and criticism from gun-rights advocates. Link


TESLA equity and debt values crash after CEO Musk’s bizarre behavior. 

Key person problems are mushrooming at Tesla. Tesla share prices took a hit amounting to as much as 10 percent, after billionaire CEO Elon Musk took a hit off what looked like a marijuana stogie during a YouTube talk show.  Link


NIKE features NFL outcast and anthem protester Colin Kapernick as the new face of their iconic “Just Do It” campaign, sparking outrage.      

The anthem kneeling protest is among the most fraught controversies of our time, according to data from Morning Consult, which found that, among Trump voters, wading into the issue is potentially more hurtful to a brand (58%) than being negative about Trump himself (55%). And 71% of Trump voters said they're less likely to buy from a company that supports kneeling... Link


EMIRATES AIRLINES boards ill passengers on New York-bound flight, landing many in the hospital.   

Because the Emirates flight is so long, it's possible that there was ongoing transmission on it, according to Dr. Oxiris Barbot, acting NYC health commissioner. That specific scenario rarely happens, but the flu -- which can take one to three days to incubate -- does spread easily.  Link


ASPEN SKIING CO. launches politically-charged campaign supporting climate change candidates. 

Aspen Snowmass is launching an edgy advertising campaign encouraging skiers and snowboarders to take action on climate change. The slogan 'Give a Flake' is a play on words that is more of a call to action about a controversial topic. Link