marketing

The new challenge presented by a divided world.

Brand marketers and advertisers are alienating significantly large consumer groups, and suffering for it. Advertising messaging, product packaging, branded events and many other formerly benign marketing efforts are now devolving into risk events which damage corporate reputations, drive stock prices lower and hurt overall enterprise market values. This is new. And it’s being caused by customary marketing actions which affect consumers who are no longer behaving in customary ways.