An Interdisciplinary Approach to Crises

Marketing Scenario Analytica measures and monitors socio-economic risk by tracking crisis events, activism issues and other related, increasingly common business challenges. We’re seasoned communications, PR, risk management and data analysis professionals who turned our attention to tracking communications crisis situations when it became apparent that companies were encountering a new era of frequent and extreme activism. 

Since then we’ve monitored and tracked thousands of individual crisis events.  We’ve pioneered and developed crisis event classifications, covering socio-activism, corporate communication and branding miscues, workplace and workforce issues, and many more.  Our data has formed the basis for research efforts pursued by leading universities. By tracking and classifying communications risk events, we are helping companies avoid relying solely on gut instinct for how they now respond in high-stakes crisis situations.

With MSA, make better decisions after you “see what the data says.”       

MSA Team Experience

Marketing Management

• Executive at Newsweek, Seagram, Richardson-Vicks/P&G

• Global account executive:  BBDO, McCann Erickson, Y&R

• Marketing Professor at NYU for 20 years, wrote book “Basics of Branding”

Financial Management

• Global head of strategy and finance for leading international bank

• Head of Financial Engineering, global financial risk management firm

• European management consulting partner in charge for top-10 consulting firm

Entrepreneurial/Start-Ups

• Founder of consulting firm focused on business development overseas

• Founder financial systems and consulting firm

• Co-founder of business intelligence network service

Data Analytics

• Creator of investment, trading algorithms and profit allocation systems

• Risk Analytics manager at JP Morgan Chase and Reuters

• Designer of software system to explore unstructured data