Risk Taxonomies Drive Social Risk Management

Types of Risk and the Data to Measure Them

Today’s acrimonious and divisive societal climate has created new risk exposures for companies.  Populist and progressive agendas are colliding with disruptive results in politics, business and marketing.  A social media environment that affords all competing voices with consequence-free soapboxes further incites these conditions.  

The outcome?  Widespread disruption – boycotts, targeted workforce strikes, protests, demands for corporate apologies, etc. - and the emergence of new business risks driven by activism, and focused on how companies are perceived and how they communicate. 

At Marketing Scenario Analytica, we believe that an important way to structure effective corporate preparation for and responses to these challenges is with “data” – developing an empirical record of what’s actually happening, and what’s working, and what’s not working.  

MSA’s database uses rigorous taxonomies to classify events by:

• Internal Vulnerabilities

• External Socio-Economic and Political Risks

• Event Triggers

• Corporate Responses

• Outcomes  

This, and much more information, helps ensure that you will have the most relevant data available to make the biggest decisions. By focusing on delivering better analysis and an informed sense of likely outcomes, MSA believes that firms can be better positioned operationally and managerially to effectively respond to crises.

Contact us for info on MSA’s approach to data.