Better Tools for Communications Management

With unique data resources, MSA delivers something new: relevant measurements of the social risks that all companies face today to provide actionable “risk vs. reward” decision-point analysis:

• “Reputation Threat” identifies the magnitude of reputation damage facing your firm due to social risk.

• “Reputation at Risk” scales reputation threat, allowing direct comparison across different situations, permitting evaluation of crisis management approaches and responses.

• “Downside Risk Analysis” captures the severity of worst-case events from the past to help you steer clear of missteps in the future.

• “Risk Event Characteristic Analysis” delivers concrete measurements you need to know when facing a crisis — such as how long the crisis might last, how bad the worst day can be, and how severe the consequences of delaying response might be.

Additionally, we use our risk event data to produce other information you need:

• “Risk Event Precedent Analysis” provides a thorough identification of previous risk events, matched to your circumstances, for detailed analysis and background research.

• “Risk Event Demographics” provides multiple levels of analysis about social risk events: industries most impacted by certain risks, activists most involved in specific events, events driving shareholder and stakeholder attention, and much more.

Our product offerings are designed to help you address the unique challenges posed by social risk events and crises quickly and effectively.

Communications Crisis Analysis

In high stakes crisis situations, being able to identify similar past events across many variables can help improve decision making in high-pressure circumstances.  Receive the relevant info you need in a fraction of the time it would take for your team to search and find it.

Situation Analysis

Receive insight about what types of crisis events may impact your client’s business.  See what kind of responses companies make most frequently under different risk circumstances.

Industry Analysis

Receive a data “deep dive” on a custom business area.  This can be used to prepare for a new client, or by an end-client to understand risks in its supply chain.

Risk Event Trend Analysis

See what outcomes different risk events are producing.  Track trends over time, and segment by different risk types, vulnerabilities, and more.