Lockdown the Crisis, Not the Company
Our crisis event database and analytics improves high-stakes decision-making
A World of Different Communication Risks, One Process to Mitigate Them
The first step in managing a risk is to clearly define it. This means understanding not only the risk event itself, but its full context — other similar events, current and historical issues the company and its peer group have faced, geographical/political challenges and much more. MSA’s communications risk checklists help ensure that the information you need is captured. Then, MSA can automate further steps in the process, developing the data cohorts and analyses to help make quick, competent decisions.
Coronavirus Communications Checklist (CCC)
Our “CCC” approach is based on data analysis of corporate and business crisis events tracked since the pandemic lockdowns began in mid-March 2020. Accordingly, it’s focused specifically on coronavirus-related business issues, and how companies have been responding. Based on the past experience of firms that have reopened (and in some cases also “re-closed”), our CCC can help ensure that you have identified the key issues, actions and practices associated with successful re-openings. Are you faced with the challenges that coronavirus presents? Contact us today to learn more about how our CCC can initiate a process to help you.
BIAS Communications Checklist (BLM/Inclusion/Ageism/Sexism)
Our BIAS Communications Checklist and subsequent risk analysis focuses attention on racism and other forms of bias, ensuring stakeholder concerns about company culture are properly addressed and communicated about. The checklist captures critical context that then helps us develop information about recent and historical events at context-related companies involving race, age and sex discrimination. This data provides a detailed understanding of the events these companies faced and how they responded to calls for employee inclusion, which becomes a basis for action in the present. Is your company communicating your actions to combat bias in the workplace? Contact us today to learn more about how our BIAS checklist can help.
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Let us show how our Coronavirus reopening and BIAS services can improve your firm’s readiness.
info@msabrandrisk.com
(914) 260-1900