How Precedent Discovery Guides Crisis Event Management
Preparing for the surge in employee activism
A company’s employees have begun objecting to its perceived racial insensitivity, unequal treatment of women, and unethical business practices. Media coverage has intensified with each incident. Company management lacks experience in addressing this challenge. How can they prepare for the inevitable next crisis, whatever it might be?
Past events can provide valuable guidance about current problems. MSA can analyze thousands of past crisis events from its database to discover a series of precedents that fit current circumstance. This works even if none of the prior events taken alone closely matches the present. For instance, the coronavirus pandemic is a new challenge, and the BLM movement is currently disrupting at a new scale. How can MSA help you learn from history with so much that’s changing?
Searching the past for relevant patterns of events
The company and its advisors first use a social risk event database to determine which types of brand exposures present potential vulnerabilities. Then, the database identifies cohorts of events to cover these exposures. Each cohort comprises a set of events that together exemplify the types of disruptions that are likely to happen for one of the corporation’s weaknesses.
Cohorts of events can reflect a combination of data categories. For example, a precedent discovery analysis of employee activism may devote one cohort to the full range of past employee actions, independent of the specific risk. Other cohorts may include incidents that involve combinations of particular industries and event risk types. Taken together these cohorts of events can provide insights even in a brand new situation.
Understanding what worked helps plan a response
The company team drills down into the cohorts to discover how companies have responded in the past and what has worked best. The company uses a risk brief that summarizes important points to guide planning for each possible future incident.
The summarized risk event cohorts provide management insights just like precedents in a legal brief clarify the law. In both situations many carefully chosen, logically complex precedents are researched and then refined into a compact presentation that offers quick understanding and clear decision-making.
Let MSA show you how social risk precedent discovery can help your firm be prepared for the current business environment.