Using Historical Data for Business Development

New expertise for an unpredictable world 

During February 2020, a company executive learned of a private coronavirus government briefing suggesting potentially serious negative impact from COVID-19. Actions by the executive and the company on this non-public information could undermine brand and management credibility for customers and investors who did not have the same opportunity to prepare. How should a crisis advisor approach this situation?: This unprecedented risk issue calls for communications expertise about circumstances that haven’t been encountered before.

New combinations of brand risk events are occurring regularly. For example: separate COVID-19 and insider trading risk events have been managed and resolved, but dealing with these risks in combination is new.  There aren’t previous cases for reference; searching for cross-linked historical risk events will be fruitless. And even if there had been prior situations, a search engine couldn’t actually find all the precedent cases you’d need to analyze.

MSA’s database delivers organized risk event precedents

The advisor accesses a database of current and historical crisis events to analyze combinations of previous crisis events covering aspects of the situation for the company, its peer group and the entire economy. These cohorts include COVID-19, insider trading, government-driven activist events, legal exposures for executives -- and many more.

Given carefully constructed cohorts of events, you can find targeted articles, news reports, and other information about these events, allowing you to engage effectively, for the first meeting and beyond.

Mastering the new social risk landscape earns trust

Using historical precedent and cohort analysis, the company and their crisis advisors are positioned to develop effective, real-world tested approaches including proactive and responsive measures. And, as they proceed, they have a battle plan for action.

A database of crisis events is a new tool for today’s socially driven challenges. All business advisors -- PR and crisis management firms, legal firms, and corporate communications groups -- can use these tools to expand their relationships with their clients. 

You can prepare for your business development needs quickly with just the right information from MSA.